Three Websites. Zero Strategy. Here's What We Built Instead.

Three separate companies. Reliam, Stratalux, and G2 Tech Group. Each with their own website, their own content, their own funnels, and their own way of doing things. A private equity firm had acquired and merged them, and now everything needed to come together under one brand: Mission Cloud.

The easy path was obvious. Combine three sites, apply the new brand, ship it. That's what most agencies would have delivered and that's probably what was expected.

But the easy path would have meant carrying forward three sites' worth of problems along with whatever was actually working. No one had stopped to figure out which was which. So before a single page was designed, I made the call to treat this as a full diagnostic, not a consolidation.

I went through every page of all three websites. Not to catalog content, but to pressure-test it. Which pages were generating organic traffic? Which ones were converting? Which ones were just taking up space?

The findings were the kind of thing that changes a project's direction.

That single insight reshaped the entire project. Instead of migrating three websites and hoping for the best, I had a filter: carry forward what's proven, cut what isn't, and build the new site's structure around the pages and patterns that had actually moved people through a funnel.

Here's the part most people get wrong in a merger.

Three established websites represent years of accumulated search equity. Backlinks, domain authority, indexed pages, keyword rankings. All of that value is fragile. A careless migration can wipe out years of organic growth overnight.

So instead of killing the legacy sites on launch day, I kept all three live and introduced a global pop-up modal that funneled existing visitors over to the new Mission Cloud site. This gave search engines time to discover the new domain, transfer authority gradually, and index the migrated content before the old sites were retired.

It's not the flashy part of the project. But it's the part that protected the most value.

Mission Cloud sells cloud services in the $100,000+ range. At that price point, the sales cycle is long, the decision-making committee is large, and the volume of deals is naturally low. Every qualified lead matters.

Most websites in this space default to “Contact Us” or “Request a Demo” as the primary call to action. That works if someone is already deep in the buying process. But it does nothing for the prospect who's still in research mode, trying to understand whether this is even in their budget.

That's the gap the pricing calculator was built to fill. Rebuilt from the ground up for Mission Cloud, fully branded, accurate to their current service offerings, and positioned as one of the primary calls to action across the site.

The idea was simple: let qualified prospects engage before ever talking to a rep. Let them run their own numbers. If the pricing fits, they raise their hand. If it doesn't, no one's time gets wasted.

The SEO migration held. Traffic from the three legacy sites transitioned to Mission Cloud without the rankings collapse that typically follows a multi-site merger.

The content that deserved to survive made it through. The content that didn't was cut without regret. Roughly 80% of legacy content was eliminated. The 20% that survived was the 20% that had been doing the work all along.

And Mission Cloud launched with a website that wasn't a rebranded version of three old ones. It was a new system built on evidence: what had actually worked, what had actually converted, and what would actually support a sales team selling a high-value service.