Strategy without implementation is just advice.
Once we know what's broken, I build the fix. I handle the work I'm best at directly and bring in trusted specialists for the rest. One point of contact from scope to launch, so nothing gets lost between the recommendation and the finished build.
Start with the diagnosis. Book an intro call first.The infrastructure between your traffic and your revenue
I don't sell packages. I build what your system actually needs. If you've already done a diagnosis, the scope is mostly written. If you already know what's broken, we scope it together.
Website conversion optimization
I fix the pages that matter. Rewriting CTAs, simplifying forms, rebuilding landing pages, and restructuring conversion paths so traffic actually turns into leads.
CRM setup and configuration
Whether it's GoHighLevel, HubSpot, or Salesforce, I configure your CRM so leads are captured, routed, and tracked properly. No more spreadsheets. No more guessing.
Automated follow-up sequences
Speed-to-lead automation that triggers within minutes, not days. Email sequences, SMS triggers, task assignments. The system that works while your team sleeps.
System integration
I wire your tools together. Website to CRM, CRM to sales, ads to attribution. Zapier, Make, webhooks, native integrations. The connections that make the whole system work as one.
Tracking and attribution
I set up the tracking so you can see which leads came from where, what happened to them, and which channels are actually driving revenue, not just clicks.
Documentation and handoff
When the build is done, you get full documentation of every system, every automation, and every integration so your team can maintain it without me.
Scoped with care. Built to close the gaps.
Scope the work
If you've done a diagnosis, the scope is mostly written already. If you haven't, we work together to define what needs building and in what order. Either way, we agree on scope, timeline, and deliverables before anything starts.
Build in sprints
I build in focused phases, usually 2-week sprints. You see progress throughout and can test as we go. No disappearing for 8 weeks and hoping it works.
Test, launch, document
Every system gets tested end-to-end before launch. You get full documentation, a walkthrough with your team, and confidence that the system works.
One consultant. Full-stack capability.
The person who diagnosed the problem is the same person who builds the fix. Full-stack technical capability means no handoffs, no lost context, and no telephone game between strategist and developer.
Joshua McSorley
I lead every engagement personally. Strategy, architecture, and technical execution all come from the same person. That's what makes this different from an agency.
Maverick Marketer
The implementation arm. When builds require additional production capacity, design resources, or development support, Maverick Marketer scales the team around the project without changing the point of contact.
TechLunch
A peer collective for agency owners and operators. The insights from this community inform how I approach builds, keeping solutions grounded in what actually works across industries, not just theory.
I build on the tools you already use
The specific tool matters less than how the system is wired together. Here are the platforms I work with most.
What changes when the system actually works
Leads sit in a spreadsheet for 3 days before anyone calls.
Automated follow-up triggers within 5 minutes of form submission.
Your website, CRM, and sales process are three separate islands.
One connected system where you can trace a lead from ad click to closed deal.
You're spending on ads but can't tell which ones drive actual revenue.
Full attribution. You know which channels, campaigns, and pages produce paying customers.
Think we'd be a fit? Book a 30-minute intro call.
Builds go best when they're grounded in a diagnosis. If you already know what you need, let's scope the work. If you're not sure, start with a diagnosis.
Book an intro call