What changes when the system works.
Real projects. Real gaps identified. Real systems built. Most started with a diagnosis. A few came in already knowing what was broken.
Three companies merged with no shared website strategy
The gap
Three acquired companies. Three websites, three content libraries, three funnels. Everything needed to come together under one brand without losing years of search equity or carrying forward content that wasn't converting.
What I built
A full diagnostic of all three sites, an evidence-based migration that preserved SEO rankings, and a pricing calculator that grew from 1 to 10 qualified leads per week in a six-figure sales cycle.
Bad data was killing 10% of sales calls
The gap
Sales reps were referencing the wrong services on calls because the data feeding them was inaccurate. Years of agency and freelancer turnover had left 19 duplicate forms and 28 conflicting Zapier automations. A system assembled by committee with no blueprint.
What I built
A full systems audit mapping every handoff from ad click to sales call, then a clean rebuild: 19 forms down to 3, 28 automations down to 3, full UTM tracking, and a redesigned CRM layout. Bad-data calls went from 10% to zero.
Outbound activity with no system behind it
The gap
The SDR team was making calls, sending emails, and messaging on LinkedIn. But with no defined sequences, no consistent cadence, and no shared messaging. Every rep was running their own playbook, except nobody had written one.
What I built
Repositioned the SDR team as “Cloud Advisors,” designed a 7-touch omnichannel sequence across email, phone, and LinkedIn, and gave the team a measurable, repeatable outbound system for the first time.
Top performers' knowledge trapped in their heads
The gap
Mission Cloud asked me to redesign a slide deck. But the deck wasn't the problem. Three reps were outpacing the rest of the team by a wide margin, and their frameworks, objection-handling techniques, and deal strategies lived entirely inside their heads.
What I built
A knowledge transfer system with a new “Lead” career path, weekly office hours, quarterly presentations, and a modular 100+ slide deck built from the team's collective intelligence. No new hires needed.
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