Project Overview
Raven Risk AI, a fintech startup providing AI-based solutions for corporate credit risk assessment, engaged me for a complete rebrand and website build. Formerly known as Raven RI (Risk Intelligence), the company needed a refreshed brand identity that emphasized its AI-driven capabilities.
The project also required designing and developing a streamlined single-page website with a content strategy to drive early interest and build a waitlist of future users.
Our Approach
The engagement covered four workstreams across three months: brand identity, website design and build, content strategy, and a hands-on training pass so the internal team could maintain the site themselves after launch.
1. Rebranding and identity
Rebranded the company as Raven Risk AI with a logo and color palette built around innovation and trust signals appropriate to fintech. Delivered as a Lean Brand Kit so the visual and digital elements stayed consistent across every surface.
2. Website development
Built a modern site on Webflow with a clean UX focused on a single goal: waitlist signups. The page surfaced the AI capabilities while making the product easy for non-technical visitors to understand.
3. Content strategy and copywriting
Translated the technical side of corporate credit risk assessment into clear, direct messaging. The copy spoke to corporate buyers and routed them toward joining the waitlist without burying the value in jargon.
4. Training and handoff
Walked the internal team through Webflow in hands-on training sessions so they could independently manage and update the site after launch.
Project Outcome
Raven Risk AI launched with a sharper identity, a single-purpose site driving waitlist signups, and an internal team in full control of the platform from day one.
Refocused brand
The shift from Raven RI to Raven Risk AI resulted in a more focused, modern identity that fit the fintech market the company was selling into.
Single-purpose website
The site delivered a clear user experience with one job: drive waitlist signups for the future product. Pipeline of early adopters started building from day one.
Team in control after launch
With hands-on Webflow training, the Raven Risk AI team gained full control over their site and could maintain it on their own as the company grew.